If you want to get more visits from South Korea you must consider SEO for South Korea. South Korea is one of the exceptional markets for google. As Naver is the biggest search engine in South Korea you should prepare optimization for Naver and I want to call it is Naver SEO and SEO for South Korea (Korean SEO)

Search Engine market share in South Korea. (Latest version)
from http://www.internettrend.co.kr/trendForward.tsp

If you are an SEO specialist then it is easy to understand. I will give you how to get more traffic from Korea.

Difference in SERP

Recently Naver’s SERP is changing. So the results category order is flexible even when I searched the same words at different times. Mostly ‘Ads’ category and Naver’s native category could be located low or disappeared when the query does not have a high search volume. (This is my own research results)

As SERP displayed Naver’s own category you must consider running your Naver blog(or cafe), tv, etc.

Naver’s search engine algorithm

naver algorithms summary table

There is information about Naver’s known algorithm. But it is only for a case! Please do not trust too much!

So I will introduce 3 rules! (But do not trust too much!)

C-rank Algorithm

The C-rank algorithm consists of three C’s. These are Content, Context, and Chain. While content and context are quite straightforward, the β€˜Chain’ factor refers to conversion, meaning how many people visited your content. The more people visit, the more popular your blog will be.

The C-rank algorithm is focused on determining the authority of each content creator on Naver’s content platforms that I mentioned below. The algorithm categorizes webpage/blog topics into 31 different types, and your page falls into a certain type depending on the title tag and the content. Such topics or types could be Cooking, Interior, Art, Education, etc., and Naver is using deep learning technology to identify the different content types.

However, many blogs are not favored by the C-rank algorithm. Only when there are many users interested in the topic (high popularity) and the authority of the blog post is high, it will be ranked at the top spot in the search results.

c-rank ranking signals

P-rank Algorithm

The P-rank algorithm is intended to work based on similar global web standards that Google has set. The P-rank algorithm looks at certain SEO criteria of a website to determine its quality. There are five ranking signals that Naver uses, which are the following:

  • Crawling and Indexing of a site by the Naver bot (Pages that can be crawled and indexed by the Naver bot)
  • On-page optimization (Clear title tag and meta-descriptions)
  • Site structure (This implies having a clear HTML structure and internal links)
  • Backlinks (The quality and quantity of backlinks that are present)
  • Social media usage (It is important to use social media channels for your website which connects to Naver)

D.I.A. Algorithm

The next algorithm of Naver is called Deep Intent Analysis (D.I.A.). Basically, this algorithm identifies the user’s search intent based on the content and reflects them in search results ranking.

Various factors can measure a user’s intent or preference for a specific blog. Some of these factors can be time spent on a web page, the number of shares of a blog, comments, etc. However, the possibility that Naver will disclose its specific measuring and scoring method is small. But basically, it is becoming more and more important to create content that satisfies the users.

So you must decide if you can run Naver blog(or cafe). And you must check if you have any item to register on Naver(books, map, your website info, etc.)

Bert Algorithm

Latest algorithm is Bert. Recently, Naver announced their update.

넀이버 검색 μ•Œκ³ λ¦¬μ¦˜μ΄ μ‚¬μš©μž μ˜λ„λ₯Ό νŒŒμ•…ν•˜λŠ” 방법

>> Play clip

Google already said about Bert algorithm and finally, naver adopted it.

Let’s recap

How to do Naver SEO

  1. Using Naver webmaster tools

  2. πŸ‘‰How to use Naver search advisor

  3. Using Naver Analytics

  4. πŸ‘‰Naver Analytics
  5. Consider Using Naver blog or cafe

    It can help make traffic to your site. But need to more resources. So take or leave)

  6. Register your items at Naver

    Naver place, shopping, books, etc

  7. Follow Naver’s SEO Guide

    πŸ‘‰Naver official SEO Guide

Conclusion

Naver SEO Guide is almost the same as standard SEO. and will be getting more new things like google. (ex. Structured data, etc.)

And If you want to run a business in South Korea, You must consider Naver’s native service (Webmaster tool, analytics, blog, cafe, place, knowledge, etc.)

Actually, SEO in South Korea was not important but it is getting important because user’s search behavior getting changing. (Voice search, context search, growth google’s share…) Most of your competitor does not have property SEO status so it is easy to win with your SEO.

It is golden time to start your Naver SEO!

Source


John Shim

As Digital Marketing Consultant, I have worked with many global project - Samsung, LG and etc.
Currently I am working as Head of Marketing Director.
Feel free to send me any question! πŸ˜‰πŸ˜ŽπŸ˜πŸ˜˜πŸ˜

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